"The pre-owned luxury watch market got a boost earlier this year in response to tariffs imposed by the Trump administration, as some watchmakers announced they were increasing retail prices partly due to import costs. The United States in August placed a 39% tariff on some goods from Switzerland, where many luxury watchmakers are based. Some resellers said they saw an increase in demand for secondhand watches in the wake of the tariffs and higher retail prices."
"The report found that boomers, ages 61 to 79, were most interested in long-standing watch brands. They purchased the Rolex Datejust, which is The RealReal's most popular watch for both men and women, more than any other generation. The Datejust is often considered an entry point into luxury watches. A reseller told Business Insider last month it was one of the top styles shoppers were purchasing pre-owned as they sought to avoid price hikes."
New watch buyers on The RealReal increased 46% in the first seven months of 2025 compared to the same period in 2024. Tariffs and subsequent retail price increases prompted higher interest in secondhand luxury watches as buyers sought alternatives. The United States imposed a 39% tariff on some Swiss goods, which contributed to demand for pre-owned timepieces. Interest spans generations, but preferences differ: baby boomers gravitate toward legacy brands and the Rolex Datejust, which has risen in resale value, while other generations search for different brands and styles.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]