"We independently select these products-if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing. So far this year, 93% of Americans have bought something secondhand - which leads us to believe that "recommerce" is perhaps more popular now than ever before. That finding (among several others) was revealed in OfferUp's 2025 Recommerce Report, which was released on Thursday."
"Gen Z's consumer impact is already shaping retailers' shopping-experience strategies, according to NielsenIQ. Per a 2024 Nielsen analysis, retailers in many industries are already rethinking how they market to Gen Z as they continue to become more prominent in the economy: "With Gen Z spending power projected to grow to an estimated $12 trillion by 2030, they will have a significant influence on the products [that] manufacturers and retailers sell in the near future.""
Recommerce is defined as buying and selling secondhand to save money, keep good items out of landfills, and connect with neighbors. Ninety-three percent of Americans bought something secondhand so far this year, and 54% of Gen Z choose secondhand before buying new, higher than millennials and the overall population. Retailers are rethinking marketing and shopping experiences as Gen Z gains influence. Gen Z spending power is projected to reach about $12 trillion by 2030, increasing its impact on product offerings and posing challenges for traditional retail models.
Read at Apartment Therapy
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