Kelly Rocklein, after losing her marketing job in August 2023, embraced her side hustle of creating user-generated content (UGC) full-time. Initially creating content in her early 20s, Rocklein faced challenges, including a wrongful termination lawsuit and significant debt from a failed startup. Nevertheless, by 2022, she had built a successful business generating $142,000 annually. She now runs UGC Pro, a consulting and mentoring service, as part of the booming $7.62 billion UGC industry, capitalizing on the influencer marketing trend without needing a large personal following.
"The UGC industry was worth $7.62 billion, part of the broader $22.2 billion global influencer marketing landscape, in 2024, according to creator marketplace Collabstr."
"I started making UGC videos again in 2020, cold-pitching myself to potential clients on social media."
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