"an opening salvo in a broader fight for control of the interface."
"This shifts the locus of influence from platform to consumer,"
"The episode is a pointer to what's coming: dominant platforms are on the back foot defending their 'closed' ecosystems, while agentic browsers are trying to reopen the web around user-directed automation."
Amazon has moved to restrict third-party AI agents that interact with its storefront to protect its commerce model. Agentic browsers like Perplexity's Comet act as brokers between users and storefronts, stripping away ads, recommendations, and pricing tactics that underpin Amazon's margins. That dynamic shifts influence from platforms to consumers by enabling user-directed automation and reopening access to web content. Amazon is simultaneously building internal AI shopping features such as "Buy For Me" and the "Rufus" assistant, and restrictions on external agents may safeguard those services and associated revenue streams.
Read at Computerworld
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