Amazon has been using the presence of shady sellers as leverage to negotiate with major brands. Nike has returned to Amazon reluctantly, while Nintendo has pulled its new Switch 2 due to concerns over counterfeit products. AG1, a leading green supplement brand, has entered Amazon despite risks from unauthorized sellers, leading to negative reviews affecting brand perception. YouTube is launching new metrics to help content creators analyze viewer loyalty, categorizing them as new, casual, or regular based on their engagement.
Amazon used the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating table.
AG1's entry into Amazon presents a unique challenge with unauthorized resellers and negative implications for brand reputation.
YouTube is introducing new analytics metrics to help creators understand audience loyalty by categorizing viewers as new, casual, or regular.
The pileup of bad reviews from AG1 sellers on Amazon reflects on the real AG1, impacting customer perception and brand integrity.
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