Amazon Prime Day led to a 30.3% increase in online sales, amounting to $24.1 billion during the event. The average spend per item was $53.34, with average orders reaching $156.37. However, a significant portion of buyers made small purchases, with 15% spending under $10. Although Amazon reported record sales, the impact on typical buying behavior remains unclear. Rival retailers, like Walmart, also experienced sales boosts, though specific financial performance details were not disclosed. The spike in Prime Day sales is notable given Amazon's more moderate overall growth in the previous quarter.
Amazon Prime Day boosted online sales in the U.S. by 30.3%, totaling $24.1 billion, surpassing Adobe's forecasts. This indicates overall positive trends for major retailers.
Despite high average order values, 15% of online shoppers purchased items under $10, suggesting mixed spending patterns during promotional events rather than consistent trends.
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