AI influencers, also known as virtual influencers, are revolutionizing influencer marketing by offering brands innovative ways to engage consumers through CGI-created personas that operate like human influencers. This article from CreatorDB discusses the growing trend of AI influencers, highlighting their types, like non-humans, animated humans, and hyper-realistic CGI figures. Despite not replacing real human influencers, AI influencers provide significant opportunities for creative marketing strategies. As brands increasingly utilize these entities, understanding their functionality is crucial for marketers aiming to stay relevant in a competitive landscape.
AI influencers are changing the landscape of influencer marketing, creating new opportunities for brand storytelling and customer interaction.
Understanding how to work with AI influencers is essential for marketers who aim to remain innovative and connected with their audiences.
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