The demand for rich media in e-commerce is rising, necessitating accurate product information to avoid costly returns. Forrester reports that 18% of US online adults returned items due to inaccurate descriptions. An integrated approach to product information management (PIM) and digital asset management (DAM) is essential for creating engaging commerce experiences and managing rich media effectively. Traditional product descriptions are inadequate as customers now expect videos, high-resolution images, and interactive content across touchpoints. The right PIM and DAM implementation can decrease content delivery costs and streamline processes.
According to Forrester, nearly one in five (18%) US online adults returned an item bought online because the description was inaccurate.
To avoid these costs and deliver relevant product content at scale, you need an integrated approach to product information management (PIM) and digital asset management (DAM).
With the right PIM and DAM software implementation, you can lower the cost of content delivery and eliminate many highly-manual and ineffective processes.
Customers expect product videos, product spins, and highly-relevant product content to help them make their purchasing decisions.
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