"BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don't have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs."
"We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what's right for you - and still have a little fun along the way."
Writers and editors spend their time testing and researching products to identify what helps in real life. Products undergo vetting and fact-checking of brand claims before recommendation. Reader interests and trust take priority over revenue in selection and presentation. Recommendations emphasize authenticity through real experiences rather than promotional language. Coverage reflects diverse needs and price points, presenting both budget and splurge options. Content aims to remove misleading deals and prioritize useful information over superficial presentation. Context accompanies suggestions so readers can decide what fits their needs while keeping recommendations approachable and enjoyable.
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