Pinterest is seeing a resurgence. What we're seeing in Q1 is that everyone came out of the gate incredibly strong, so the investment in Pinterest went up 45% across the agency.
Lately, we've been using more Pinterest for our clients. Pinterest has recently introduced more direct response ad units that have performed well.
Pinterest is renewing the app to make it easier for users to purchase things they see on the platform's pinboards. Previously, the user experience was limited to browsing. Now, users can click on items and be redirected to the retailer's website.
Ready has also revamped how brands and retailers advertise on the platform. Earlier this year, Pinterest announced a deal with Google that will further boost its shopping capabilities.
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