The Swipe Is Dying. What Comes Next May Be Worse.

"Bumble founder and CEO Whitney Wolfe Herd told Axios that the company would remove the swiping feature that's defined dating app culture for the last decade. The app will also no longer require women to message first in heterosexual matches, a definitive feature that set Bumble apart from many of its competitors."

"“People are feeling exhausted, they're feeling fatigued,” Wolfe Herd told Axios. “They feel like the swipe has degraded their love lives.” Bumble's internal data shows this, too: TechCrunch reports that the company is planning “a big overhaul meant to win back Gen Z” as paying users are down over 20% from a year ago."

"Bumble is currently testing an AI dating assistant feature called Bee, which will collect data about a user's interests and dating preferences to find more compatible matches. This integration will also power Dates, an AI experience that is “designed to help you move from match to meeting IRL - without losing momentum along the way.”"

"Bumble 2.0, the name of the app's updated platform, will also introduce “chapter-based profiles,” creating user pages composed of short story sections, as if you were reading a “chapter” of someone's life compared to the current format, which feels more like an identity card with someone's name, age and a short bio. The goal with this is to “help members tell their stories mor"

Bumble plans to remove the swiping feature and stop requiring women to message first in heterosexual matches. The change responds to growing “dating app burnout” among young adults and Bumble’s internal data showing paying users down more than 20% year over year. Bumble CEO Whitney Wolfe Herd says people feel exhausted and that swiping has degraded their love lives. Bumble is testing an AI dating assistant called Bee that gathers information about interests and dating preferences to surface more compatible matches. The AI will also power Dates, designed to help users move from match to meeting in real life without losing momentum. Bumble 2.0 will add chapter-based profiles that present short story sections instead of a basic identity-card layout.

Read at InsideHook