Grok's AI companions drove downloads, but its latest model is the one making money | TechCrunch
Briefly

Grok 4, launched on July 9 by xAI, led to a 325% increase in gross revenue on iOS, rising to $419,000. Daily app downloads surged 279% after Grok 4's introduction, reaching 197,000. Revenue remained high for several days, although growth slowed after adding new AI companions on July 14, despite a 40% increase in downloads. Grok's new subscription plans, including the $300-per-month SuperGrok Heavy, further positioned the app for potential revenue growth amid competitive offers in the market.
The launch of Grok 4 resulted in a remarkable 325% increase in revenue, jumping to $419,000 shortly thereafter, highlighting its strong market impact.
Daily downloads surged by 279% to 197,000 just after the launch of Grok 4, indicating significant user interest and adoption.
Read at TechCrunch
[
|
]