Dialing disaster: Is cold calling journalists a thing of the past? - PR Daily
Briefly

Today there's no line between work and personal phones. It completely changes the game. Not only has my own opinion on phone pitching evolved, but with the rise of platforms like LinkedIn, Instagram, Discord, WhatsApp and other OTT messaging services, the risk of what would be a simple phone pitch, is SO MUCH HIGHER. So much more personal. Invasive if not perfectly and respectful.
For the next seven years, I firmly believed in the power of phone pitching. 'Did you call?' was my mantra. And it worked, for a while. That was 16 years ago. Today, there's no line between work and personal phones. It completely changes the game.
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