The U.S. Department of Agriculture is increasing scrutiny on meat and poultry labels, encouraging verification of environmental claims to combat greenwashing concerns.
The USDA's updated guidelines highlight the importance of third-party verification for environmental claims in labeling, as advocacy groups raise concerns about the quality of such services.
With the rise of terms like 'climate-smart' and 'regeneratively grown,' the USDA seeks to ensure that meat producers substantiate their environmental claims with reliable data.
As accountability in food labeling increases, the USDA aims to protect consumers from misleading claims while addressing growing environmental concerns globally.
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