Australia's teen social media ban pushes content creators to look abroad
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Australia's teen social media ban pushes content creators to look abroad
"Australia is home for YouTube star Jordan Barclay, the place where he was born, went to school and built a company worth $50 million by age 23 that produces gaming content for 23 million subscribers. Now, with a world-first social media ban on Australian children younger than 16 set to take effect ​on December 10, he is thinking of leaving his Melbourne studio and moving abroad. "We're going to move overseas because that's where the money is going to be," said Barclay, whose seven YouTube channels include EYstreem, Chip and Milo, and Firelight."
"The law requires companies to block the accounts of more than a million people under the cut-off age, punishing "systemic breaches" with penalties of up to A$49.5 ⁠million. While teenagers can still watch YouTube without an account, the site's ‌algorithm will fail to drive traffic to popular posts, reducing views. Equally, creators on YouTube, TikTok and Meta's Instagram stand to lose earnings through promotions if the number of their followers fall, Grantham said."
Jordan Barclay built a gaming-content company valued at $50 million by age 23 and operates seven YouTube channels with 23 million subscribers. A world-first Australian law banning social media accounts for children under 16 takes effect on December 10 and could force creators to leave the country. The law requires platforms to block over a million under-age accounts and imposes penalties up to A$49.5 million for systemic breaches. The social media industry generates about A$9 billion annually. Creators receive roughly 55% of ad revenue and up to 18 Australian cents per 1,000 views. Reduced account access will cut algorithm-driven views, sponsorships, and advertiser spending, threatening influencer incomes and company viability.
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