"If you feel like you're seeing a lot more AI-generated slop on YouTube, you're right. According to a study from video-editing service Kapwing, more than 20% of the Shorts content on YouTube is AI slop, or "careless, low-quality content" made with AI and designed solely to farm views and subscriptions. The study showed that 33% is what's called brainrot, or "compulsive, nonsensical, low-quality video content" (that's often generated with AI)."
"In theory, an algorithm-free account should be a good overview of YouTube content at large, since there aren't any personalized recommendations yet. In the scenario with a totally new account, it took 16 Shorts before YouTube served one that was AI slop. From there, though, it was a fairly steady stream, as 104 of the first 500 videos, or 21%, were low-quality, AI-generated. Another 165 of the first 500 videos, or 33%, fell into the brainrot category."
A Kapwing study found more than 20% of YouTube Shorts are AI slop and 33% qualify as brainrot. Kapwing classified AI slop as careless, low-quality content made with AI to farm views and subscriptions, and defined brainrot as compulsive, nonsensical, low-quality video content often generated with AI. Researchers reviewed the top 100 trending YouTube channels in every country to identify AI-generated channels and used social analytics to track views, subscribers, and estimated revenue. Kapwing also created a new YouTube account and sampled the first 500 Shorts, finding 21% AI slop and 33% brainrot. Spain, Egypt, and the US showed high AI slop consumption.
Read at ZDNET
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