Pure Storage: Flash 'startup' that brings late entrant advantage | Computer Weekly
Briefly

In this storage vendor profile, we look at Pure Storage, which among all the big six storage players comes closest to having been a startup in recent times.
Also core to the Pure story is that it initially used proprietary flash drives, but had introduced its own DirectFlash Modules by 2017 that were theoretically able to go to much higher capacities than off-the-shelf solid state because they worked in tandem with array-level systems.
Read at ComputerWeekly.com
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