Atlassian combines Jira Software and Jira Service Management into a single product under the 'Jira' brand to offer a cross-functional tool for different teams to collaborate and track work more efficiently.
The latest evolution of Jira provides a shared space for teams to align on goals, prioritize, collaborate, and gain insights. It merges Jira Work Management and Jira Software to create a unified project management tool.
Jira Service Management for IT teams remains separate from this combination, and Atlassian introduces new AI-based tools to enhance collaboration in Jira.
Atlassian's move aims to reduce friction among different teams within a company, allowing them to align on common goals, regardless of their functions, such as engineers, marketers, or designers.
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