Why Are the Names of Vegan Food Brands So Weird?
Briefly

The vegan food industry is progressing by creating plant-based options like Plonts, a fermented soy milk-based cheddar mimicking dairy cheddar. However, some products have unattractive names like Vrimp or Klimon, challenging consumer acceptance.
Naming plant-based foods poses a legal gray zone; while alternative milks can use 'milk,' plant-based meat alternatives face restrictions on terms like 'meat' in certain states, indicating ongoing complexities.
Read at Eater
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