When Jewelry Influences Watchmakers
Briefly

Turning some of a house's best sellers into new product categories makes sense; it is a safe brand extension, Benjamin Voyer, a professor of behavioral science at the ESCP Business School in London, said by telephone.
Women in the Middle East love wearing a full parure of jewelry, including a watch, on their wedding day, Ms. Poulit-Duquesne said, which is not the custom in France.
Read at www.nytimes.com
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