My design usually begins tight and then I go in and see where I can fuck things up a bit... I realised that I was often producing great results out of those happy little accidents.
One such 'accident' is Victoria's recent personal project, a zine which celebrates New York's infamous Park Slope Food Coop... all given a rough charm with the slightly off-kilter printing.
I'm just happy to be able to work alongside great journalism or storytelling, and to see how I can use art and design to elevate the idea without fighting against it.
There's the rigour and technique, the grid and structure, and that's just half the battle... The most difficult part of both is making it all look easy, achieving the perfect balance of pace and drama.
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