The 50sqm White Is Good Shop in Luoyang, China, designed by designRESERVE for the brand HOWHITE, stands out with its minimalist, white-colored, eco-friendly aesthetic. The store features a pitched roof slightly lower than adjacent heritage buildings, forming an abstract trapezoidal cone shape that aligns with the neighboring structures.
Inside and out, the space reflects the brand's values of responsible and restrained consumerism. Despite the dominant white palette, the space is far from monotonous, as the architects synchronize various materials to create multiple subtle shades of white.
The shop in Luoyang aims to showcase the brand's identity and philosophy without alienating the local villagers. HOWHITE requires the shop to exemplify sustainable construction, with the design team maximizing the use of recyclable materials.
Surrounded by traditional courtyards and kiln houses preserved as housing museums, the new home for the brand faces the entry plaza of the village market. Inside, the original concrete structure is exposed to show the rawness of the space, contrasting the brand's signature clean and orderly fashion.
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