I'll be waiting for my Nike 360° camera and my Under Armour FPV drone too, thanks...Although I'm fairly certain Adidas isn't trying to enter the photography world after abandoning its $1.3 billion deal with Kanye, this Adidas M film camera concept absolutely made me do a spit-take.Not for one second did I think that the company's retro branding would carry forward so well onto high-end camera brands, but this concept by Thiago Botelho has me absolutely hooked.
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