Swatch has had a relationship with artists longer than pretty much any watch brand.
In recent years, Swatch has focused on working with leading museums and galleries around the world as well as individual artists.
Last month in London, the group unveiled a collection in collaboration with the Tate... Together, both provided Swatch with rich inspirations...
Each watch represented a technical challenge to make the selected artwork readable on the case and dial without altering or distorting the original.
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