Ribena has launched a brand refresh that modernizes its identity while staying true to its heritage. The update includes a refined wordmark and a fresh icon design, creating a contemporary look that retains the brand's legacy. The new design aims to boost the product's shelf appeal with a visual emphasis on pride and trustworthiness, along with playful elements in the letterforms. The 'juicy droplet' icon and use of real fruit imagery reinforce the brand's focus on freshness, demonstrating how thoughtful design can invite new consumers.
The renewed Ribena identity features a revitalized wordmark and icon design, ensuring both modern appeal and preservation of the brand's iconic heritage.
The fresh design elements contribute to a sense of pride and trustworthiness while maintaining the brand's significant heritage for consumer recognition.
The 'juicy droplet' icon and vibrant colors enhance the indulgent perception of Ribena, reinforcing its focus on freshness through real fruit imagery.
The partnership with Elmwood emphasizes a goal of 'familiar difference' to ensure instant brand recognition while enhancing its visual presence in various contexts.
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