It had to be robust, but still look fun and simple. We figured, 'If it will hold a Marketing Associate, it will hold a child.' - Jeff Ward, Director of Product Development Overlord at Shelfology
Ward's team's original Randle handle design exhibited too much movement while grabbed, a problem solved by adding two additional anchor points on a vertical axis for a total of four lag screws, doubling the bar's resistance when grabbed or hung from.
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