Marrakech may seem a likely hub for the art trade given its long-held status as an international culture and tourism hotspot. However, until recently the majority of Morocco's commercial galleries were based in the port city of Casablanca, the country's economic engine and home to its largest number of millionaires.
Compared to Casablanca, the crowd in Marrakech is more international, says Yasmine Berrada Sounni, the co-founder of Loft Art Gallery. In Casablanca, she says, the audience generally favors more "fun" works over political art. In Marrakech, however, there is an appetite for more "serious, cultural" practices, she adds.
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