OMA weaves experiential journey through miss dior's 78-year history for tokyo exhibition
Briefly

With sinuous pink ribbon walls and olfactory niches, Miss Dior: Stories of a Miss in Tokyo's Roppongi Museum narrates the brand's cultural impact through seven rooms.
'Conceiving a space to experience something as immaterial as a scent was an interesting challenge,' says Shohei Shigematsu, lead architect at OMA, describing the immersive exhibit's aim to capture the essence of Miss Dior.
Read at designboom | architecture & design magazine
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