Through this concept, nendo founder Oki Sato explains how he seeks to unravel a new perspective for visitors by showcasing natural phenomena that are often overlooked, highlighting the beauty of the ordinary in everyday life.
Oki Sato, the founder of nendo, draws inspiration from his daily habits like repeating things, noticing small differences that inspire him. The project aims to celebrate the power of unchanging beauty in nature amidst societal and environmental shifts.
The Whispers of Nature exhibition features five product collections inspired by natural phenomena. The Clustered Clouds collection, for instance, consists of translucent shelves mimicking hazy cloud formations, reflecting the ordinary transformed.
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