The most eye-catching feature emblematizing Rolex's brand identity is the tower facade, showcasing the iconic Rolex bezel pattern in a dynamic yet delicate metalwork, crafted on different gradations from bottom to top to emphasize the dynamic effect.
The glass facade shimmers with a unique double bezel pattern thanks to the metal mesh produced in Kyoto, embedded in the glass. In a kinetic effect, the pattern changes depending on the viewer's angle.
The interior retail space features a sophisticated and warm design, with a subtle palette of materials including travertine, Sen wood, and frosted glass. A large double-layered glass element creates a space within a space, enhancing the flow of the design.
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