Cadillac Designer on How the LYRIQ Represents Brand's Vision
Briefly

The LYRIQ symbolizes Cadillac's commitment to innovation, fusing traditional design elements with modern aesthetics, creating an exceptional luxury electric vehicle experience.
Hoon Kim noted that with the LYRIQ, Cadillac aimed to reshape expectations for electric vehicle design, merging elegance with forward-thinking technology, ensuring a distinct identity.
The LYRIQ maintains Cadillac's hallmark features like the iconic grille and vertical headlights, showcasing a blend of heritage elements while embracing electrification.
The vehicle offers both an impressive exterior and luxurious interior, prioritizing user-friendly controls such as physical climate settings, enhancing the driving experience.
Read at Design Milk
[
]
[
|
]