Design is attractive when it has a beautiful shape, color, and quality. It is informed by understanding and it is redeemable to the senses. The design is good not only for what it looks like not only for what it does but for the whole sensory experience it gives you.
Balancing aesthetic and functionality is crucial because people are very good at determining when something is beautiful but they don't know why. Aesthetically pleasing design will establish trust, reflect credibility, and give users a positive experience.
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