An Aera P-1 Watch Comes With Every Firmship Land Rover
Briefly

Adorned with a metal lacquer finish on the outside - the same durable surface treatment used on bulldozers and metal public telephone boxes - and adorned within with an all-gray suede interior embodying the brand's ethos of neutrality, versatility, timelessness, and a general air of calm, the 'Firmshipped' Land Rover Defender edition is the definition of "under the radar" design.
While Moooi's catalog is characterized by an air of whimsy, Firmship aspirations openly court the hopes of creating objects revered as iconic, taking on a more no-frills neutrality as its guise of lasting luxury.
Read at Design Milk
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