Ecommerce shopping cart abandonment remains high, roughly 70% in 2024. Yet some in the industry - Dynamic Yield, for example - have estimated a good cart recovery email series will convert about a third of the time.
Investing in newsletter ads can help collect email addresses by advertising the store's own newsletter or using links in ads to pass the shopper's email address directly to the merchant.
Use tactics like asking often and early for email addresses, investing in newsletter ads, and employing exit pop-ups to secure email addresses before cart abandonment.
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