Poynter adapted a core workshop into a newsletter course named Work-Life Chemistry, combining training and newsletters, charging $50 per user for access.
Inspired by successful email courses in journalism, Poynter combined training with newsletters to create a new offering, finding the right mix of training, people, and purpose.
The audiences for Poynter training and newsletters overlap but have distinct preferences; training participants seek skill development, while newsletter subscribers prefer media analysis in their daily routine.
The internal teams at Poynter handling training and newsletters have different goals, requiring strategic alignment over time as key personnel transitioned between teams.
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