We looked for companies that had free subscriptions or free trials, allowing users to familiarize themselves with the platform before committing to long-term contracts.
Platforms offering key features like unlimited email, image library, social media integration, marketing automation, and A/B testing in basic plans were rated higher.
Companies with positive online reviews and customer testimonials on Trustpilot, G2, and Capterra with at least a 3.5-star rating were prioritized.
Expert scores factored in the platform's usability, value for money, and overall acceptance by users, utilizing the team's experience with the email platforms.
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