An abandoned cart email is a reminder sent to visitors who added items to their shopping cart but didn't complete the purchase, aiming to encourage the completion of the sale with creative and timely content.
Retargeting customers with abandoned cart emails increases sales by more than 20% and reduces abandonment rates by 6.5%, as these reminders prompt customers to return and complete their purchase.
Understanding common reasons for cart abandonment, such as unexpected costs, account setup requirements, and trust issues with the site, is crucial for creating a more effective sales funnel and improving conversion rates.
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