The martech stack has been failing marketers, with martech utilization dropping from 58% in 2020 to 33% in 2023, according to Gartner research.
The introduction of cloud data warehouses like AWS, Google Big Query, and Snowflake is reshaping marketing, requiring marketing teams to be involved in CDW purchase decisions.
Bloom suggests a shift from an app eco-system to a data eco-system, highlighting the risks posed by having data scattered across multiple applications in the martech stack.
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