The data provenance standards, announced on Thursday, have been developed by the Data & Trust Alliance, a nonprofit group made up of two dozen mainly large companies and organizations, including American Express, Humana, IBM, Pfizer, UPS and Walmart, as well as a few start-ups.
Surveys point to the need for greater confidence in data and for improved efficiency in data handling. In one poll of corporate chief executives, a majority cited concerns about data lineage or provenance as a key barrier to A.I. adoption.
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