Analyzing and tagging video for optimal ad targeting and placement | Amazon Web Services
Briefly

The quantity of video content is expanding rapidly, driven by both professional publishers and the contributions of social media users. As users increasingly demand content that resonates with their interests, the role of recommendation engines becomes critical...However, the sheer volume of content makes manual analysis impractical.
Meticulous tagging and description of videos by creators for recommendation engines poses its own set of challenges. Failure to categorize videos effectively makes it challenging to offer viewers material that interests them, which can lead to reduced engagement...the inability to precisely target advertisements can diminish the effectiveness of ad campaigns.
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