Token Relations offers a direct path for crypto companies to engage with stakeholders on metrics, milestones, and product launches that don't fit neatly into existing marketing plans. The startup bridges the gap between traditional marketing and PR strategies.
By focusing on communicating with existing stakeholders, Token Relations aims to differentiate itself from marketing efforts to acquire new users and traditional PR aimed at press engagement. It brings a fresh perspective to crypto communications.
Entrepreneur Balaji Srinivasan's critique of PR companies as a 'sleeper cell' for tech-hating journalists highlights the industry's ongoing debate on the effectiveness of traditional media engagement. Token Relations seeks to offer an alternative by emphasizing direct communication.
#token-relations #crypto-communications #stakeholder-engagement #pr-strategies #direct-communication
[
add
]
[
|
|
...
]