The History Of Starbucks Reserve Stores Began With Much Larger Plans - Tasting Table
Briefly

"The original idea was to have many more of these kinds of luxury experiences available, but a shift in leadership changed all of that."
"After former CEO Howard Schultz stepped down in 2017, Kevin Johnson's more conservative approach derailed plans for Starbucks Reserve Roasteries, limiting expansion drastically."
Read at Tasting Table
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