Germans have a long history of coffee consumption dating back centuries, with the beverage becoming deeply ingrained in their culture, leading to various coffee traditions and rituals like Kaffee und Kuchen (coffee and cake). After World War II, the German coffee trade faced challenges, but it revived post the war-induced scarcity in the 1950s.
Retail coffee prices are significantly rising in Germany, impacting consumers and retailers like Tchibo, who announced price adjustments due to increasing raw coffee costs. Even fair-trade coffee is not immune to this trend, with GEPA, Europe's largest fair-trade food importer, reporting sales decline attributed to high raw coffee prices and global factors.
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