One of the most notable developments is the rapid increase in coffee shops across communities like Odessa, which has grown from 17 to 55 establishments in just six years.
Javier Joven, Odessa's mayor, highlighted this trend, explaining that cities like his are experiencing a boom in coffee shops, along with car washes and chicken restaurants.
Across the US, this surge in coffee and tea establishments is becoming a significant part of the restaurant industry, especially in mid-sized cities and towns.
Regional brands like 7 Brew and Scooter's Coffee are expanding aggressively, filling a growing demand for specialty coffee in areas previously considered under-caffeinated.
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