Ford's patent proposal suggests a new era of personalized infotainment advertising where ads are tailored to users based on their location, vehicle data, and more.
The patent application indicates that the proposed system could increase ad frequency based on user feedback, potentially showing visual ads every 10 minutes and audio ads every 5 minutes.
Ford acknowledges user frustration with excessive ads and proposes to achieve a balance by intelligently scheduling ad durations to maximize revenue while minimizing user disruption.
Concerns about privacy arise as the proposed system may listen to conversations to time ads during quieter moments, raising issues about user data protection and consent.
[
Collection
]
[
|
...
]