Although pickup trucks have dominated new vehicle sales in the US for decades, their buyers are not exactly clamoring to swap their V8s or diesels for a slab of batteries and some electric motors.
Last October Musk told fans 'we dug our own grave with the Cybertruck,' having previously berated his workforce about quality control, insisting 'sub 10 micron accuracy.'
And yet, the Tesla has been outselling the Ford despite the cheapest Cybertruck costing a minimum of $99,900, with Lightnings available on dealer lots with price tags that are $20,000-$30,000 less.
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