Rivian CEO explains why he made 'a very intentional effort' not to copy Tesla's strategy
Briefly

"Tesla has been absolutely inspiring. One of the things that was so important to me with Rivian was to make sure we weren't covering the same ground as Tesla."
"If you think about starting a car company, you want to build a brand that draws in enthusiasts. That was, of course, how Tesla's strategy played out, and it worked wonderfully well for them."
Read at Business Insider
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