Rivian's new referral program allows current owners to earn rewards when friends buy vehicles, including points redeemable for discounts and free charging, enhancing customer engagement.
Through Rivian's referral system, owners can earn 750 points for each referred purchase, translating to $750 in store credit, plus up to three years of charging rewards.
Rivian clarifies that referral points can be used for products in its inventory but cannot contribute toward vehicle deposit or custom configurations, focusing on incentivizing swift purchases.
This program mirrors elements of Tesla's past initiatives and represents Rivian's strategy to boost vehicle sales and reward loyal customers through social networks.
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