Ford has launched the 'Ford Power Promise' initiative, offering customers a free home charger and installation to incentivize them to switch to all-electric vehicles.
The Ford Charge Station Pro, valued at $1,310, comes with installation for new EV buyers, easing their transition to electric vehicle ownership.
According to Becca Anderson, senior director of customer experience, this initiative is unique and designed to reduce stress and provide convenience for customers new to home charging.
Despite being the second largest EV seller in the U.S., Ford recognizes the challenge of customer hesitance due to myths and misconceptions surrounding EV ownership.
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