Ford Motor Co. has announced a substantial investment of $30 billion in its electric vehicle business but is currently facing an uphill battle in EV sales amid significant losses.
Ford ranks fourth in EV sales in the U.S., far behind Tesla, GM, and Hyundai, demonstrating the challenges it faces in the burgeoning EV market.
Despite Ford's efforts with the F-Series and Mustang EV models, sales have struggled, underlining the high stakes of maintaining market share in the competitive EV landscape.
Cox Automotive reports that EV sales are growing modestly in the U.S., fueled by incentives, yet the overall market performance remains sluggish for a category expected to surge.
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